If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

Abstract: This 10 page paper looks at the role or marketing and considers why, if marketing aims to meet customer expectation consumer rights are such an issue today. This subject is approached from the perceptive of business management and corporate social responsibility (CSR). The bibliography cites 14 sources.

Filename: TEmarkCSR.rtf

Pages: 10

Catagory:

Subcatagory: Business Management & Management Theory

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