Hotel Chocoalt; Examination of a Small Business

Abstract: This 23 page paper examines a small UK company. Hotel Chocolat; a purveyor of highly differentiated, quality chocolate. The paper looks at the background fo the company, analyses the strengths and weaknesses of the company and then discussed the marketing and the importance of the internet in the general and marketing strategy. The paper ends by considering the current position of the company and the way suggests some potential future strategies. The bibliography cites 17 sources.

Filename: TEHchoco.rtf

Pages: 23

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Catagory:

Subcatagory: Business Management & Management Theory

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