Elaboration Livelihood Theory and the American Presidential Campaign of 2000:

Abstract: This 12 page report discusses the concepts related to the elaboration likelihood theory, when applied to the presidential election. The report focuses on how it serves as a means through which social scientists, political analysts, and communication theorists can present a view of public and political behavior that can be most enlightening. Attitudes, attitude change, and the two paths of persuasion that affect attitude change -- the

Filename: BWelab.wps

Pages: 12

---

Catagory:

Subcatagory: Advertising Issues

---